GRENADE
The Orange Friday
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We worked with our partner agency to celebrate The Orange Friday as Black Friday campaign for British protein food brand GRENADE by inviting 5 Chinese KOLs to the pop-up event in east London.
The campaign left 25 posts and 1.7m impressions across multiple social media platforms. On the following week, Grenade's Tmall flagship store (Chinese e-commerce) enjoyed 754% increasing unique visitors and successfully gained followers within Chinese students in the UK. |
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