AQUASCUTUM
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SBM worked with brand's in house team to plan and organise Asian influencer campaign and flagship store event for British luxury trench coat brand Aquascutum. The new collection launch targeted Chinese people in Europe, North America and China.
This campaign left 31 posts and 272k impressions across multiple social media channels and successfully engaged with the young generation. The red trench coat and Club Check cap were promoted in this campaign became the hit products of the year which had been proven by wholesale events for Asian markets (mainly China & Japan). |
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